ReadSignals, sales and customer intent
ABOUT RETENTION FLOW
Your partners in email retention.
MEET THE FOUNDERS
Built on personal connections.
Good work starts with a real conversation.
We started Retention Flow to work closely with the people behind ambitious ecommerce brands. To understand what matters to them, then turn that into work we can stand behind.
You work directly with us. We bring ideas, welcome your input and stay involved from the first conversation to the next improvement.
Talk to Pieter & Thomas
THE STORY OF RETENTION FLOW
We care about the people trusting us with their brand. That is why we started Retention Flow: to build lasting partnerships, not just deliver emails. For us, that means listening, thinking alongside you and being honest about what works and what needs to change. We stay involved after launch, improving your campaigns and flows with the same care we put into the first conversation.
HOW WE WORK
A shared plan. A team that follows through.
We agree on priorities with you, turn them into live work and review what happens next. You get direct contact with the people doing the work, clear explanations and room to shape the direction together.
Browse case studies
Weekly account rhythm
ShapeOffers, angles and creative direction
ShipCampaigns and lifecycle flows
ImproveLearn, refine and compound
Strategy stays connected to the inbox.
WHAT WE STAND FOR
Principles that keep the work clean.
Less noise, more signal. Every decision should make the retention system easier to understand, ship, and improve.
Customer proof
Show why people buy, what they trust, and what makes the next step obvious.
Proven systems
Proven structures help us work efficiently while keeping each message true to your brand.
Ownership
Strategy, copy, design, Klaviyo and reporting stay connected in one rhythm.
Continuous optimization
Subject lines, timing, offers, segments and flows keep improving after launch.
RETENTION FLOW