RETENTION FLOW
Make every click worth more.
Klaviyo campaigns and flows for ecommerce brands that want more repeat revenue.
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Portfolio note: selected designs are concept campaigns created by Retention Flow for real brands as examples of the level we can produce; they do not imply an active partnership unless stated.
TESTIMONIALS
Selected work in motion.
LA Nutrition
From zero to 30%+ of store revenue
We built the complete Klaviyo channel from scratch: capture, lifecycle flows, campaigns, segmentation, and the optimization rhythm behind it.
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VITAP
42.45% of revenue from email in three months
Lifecycle flows and consistent campaigns turned email into one of Vitap's primary revenue channels, with a balanced 52/48 split between automation and campaigns.
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CASE 21
£44K+ attributed revenue in two months
Lifecycle automation and consistent campaigns turned an underused channel into 25.27% of total store revenue.
Read full case studySTRATEGY
Your retention partner.
From A to Z.
We work alongside you, understand what your brand needs, and manage your email channel from strategy and design to execution and improvement.
List growth
Turn visitors into subscribers with signup experiences, offers and targeting built around your customers.
A little welcome.Campaign management
A consistent calendar of on-brand emails. We plan, write, design and send campaigns around your products, audience and goals.
Automations & flows
Welcome new subscribers, recover abandoned carts and bring customers back. We build and refine flows for each step of the journey.
A/B testing & optimization
Test subject lines, designs, offers and send times. Learn what your customers respond to and use it to improve the next send.
VARIANT A
VARIANT B BETTER RESPONSE
ILLUSTRATIVE A/B COMPARISONThe right audience. The right inbox.
Reach the right people and improve your chances of landing in the inbox. We manage audience segments, list health and sender reputation.
Thinking with you, from A to Z
Your goals shape the plan. From A to Z, we think along with you, adapt to your needs and manage strategy, creative, execution and reporting.
WHAT WE MANAGE
What you get when we work together.
A working account, ready-to-send campaigns and clear next steps. Here is what our team takes off your plate.
LIFECYCLE ARCHITECTURE
Complete flows, ready to run.
You get complete email copy and designs, configured triggers, audience filters and tested links. We build the core flows your store needs, then monitor and refine them.
WELCOMEBROWSECARTCHECKOUTPOST-PURCHASEWINBACK
CAMPAIGN RHYTHM
Three or more campaigns, every week.
You get a campaign plan, finished copy and design, audience selection, quality checks and scheduling. Your products and promotions shape the calendar.
MONPlan
TUEWrite
WEDDesign
THUQA
FRISend
OPTIMIZATION LOOP
Know what changed, and what comes next.
You get reporting on performance and the next improvements to prioritize. We review test results, audience engagement and account health, then put those findings into practice.
Deliverability
Segmentation
Creative
Offers
PROCESS
From first audit to weekly execution.
Four focused stages. One team stays close to the strategy, creative and Klaviyo execution.
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01
Find the leaks
We map capture, flows, campaigns, segments and the customer moments currently going quiet.
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02
Build the foundation
We connect the core setup so every form, trigger and audience has a clear role.
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03
Launch the rhythm
Flows go live and weekly campaigns turn products, proof and offers into consistent inbox moments.
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04
Compound the system
We read performance, improve angles and keep creative output moving without adding meeting overhead.
RETENTION FLOW PROMISE
Your goals shape the work. We stay involved.
We take time to understand your brand, think through the options with you, and stay accountable from the first plan to the next improvement.
How we workBuilt around your brand
Your products, customers and priorities guide the plan.
With you, from A to Z
We bring ideas, explain our decisions and handle the agreed work.
Honest communication
You know what is live, what we are learning and what needs attention.
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FAQ
Questions before we build the flow.
No. We work with ecommerce brands and webshops across categories like fashion, supplements, beverages, lifestyle, beauty, and other product-led stores. Fashion is a strong fit, but not the only fit.
Klaviyo is our main operating environment. If you are not using it yet, the audit can include what moving to Klaviyo would require.
The baseline is at least 3 campaigns per week. The exact rhythm depends on your products, promotions, brand, and available opportunities.
No. The model is designed to stay simple and operationally efficient. We focus on output, reporting, and clear decisions.
We need access to your email platform, store context, brand assets, best-selling products, current offers, and any performance data you already have. From there we can map the fastest revenue opportunities.
No agency can honestly guarantee revenue. We build and optimize the system, but results depend on your traffic, offer, product, list size, margins, and market demand.