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VITAP / SUPPLEMENTS
42.45% of store revenue from email in three months.
We built an email retention system for a premium Swiss DTC supplement brand through lifecycle flows, consistent campaigns, and customer-led messaging.
THE BRAND
Quality-led supplements built for repeat use.
Vitap is a Swiss direct-to-consumer supplement brand focused on high-quality vitamins, minerals, fatty acids, amino acids, and plant-based extracts.
The brand is built around quality, purity, and transparency. Its range includes Magnesium Bisglycinate, Omega-3 Fish Oil, Vitamin D3 + K2, Multivitamins, Zinc, Ashwagandha, and targeted bundles. Vitap also communicates Swiss production and standards including IFOS, NSF, GMP, ISO, and HACCP.
Because the catalogue supports everyday health, immunity, energy, focus, and physical performance, education and timely repeat purchasing are central to the customer journey.
CHF 61 average order value
45 days typical repurchase cycle
Swiss production positioning
THE CHALLENGE
A repeat-purchase category without a complete retention engine.
- The customer relationship needed to continue long after the first order.
- Email had to support every stage, from first subscription to product use, replenishment, and repeat purchase.
- Automations alone could not consistently monetize the existing list.
- The system needed to create short-term revenue without sacrificing long-term customer value.
THE GOAL
Make email predictable, scalable, and lifecycle-led.
- 01Build automated flows across the full customer lifecycle.
- 02Create a consistent campaign system for the existing list.
- 03Increase repeat purchases with better-timed communication.
- 04Build infrastructure that could scale with the store.
THE STRATEGY
One lifecycle. Two complementary revenue engines.
We stopped treating flows and campaigns as separate tactics. Both were designed around customer intent, product needs, and Vitap's natural supplement buying cycle.
THE EXECUTION
Revenue before, during, and after the first purchase.
Instead of depending on one or two high-performing automations, we built a connected system of flows, campaigns, segments, and ongoing optimization.
Acquire and convert
Welcome automation plus browse, cart, and checkout abandonment flows for high-intent visitors.
Educate after purchase
Post-purchase messaging that supported product use and kept the relationship active.
Cross-sell and replenish
Communication built around complementary supplements, customer needs, and the 45-day buying cycle.
Win back and reward
Reactivation paths and loyalty-focused messaging for past and higher-value customers.
Sent campaigns consistently
Ongoing Klaviyo campaigns using segmentation, product education, and relevant commercial moments.
Improve with data
Continuous monitoring and iteration as customer, campaign, and revenue signals developed.
THE RESULTS
Email became a core revenue channel in three months.
Results reflect this client's specific store, offer, audience, and execution period. Individual outcomes vary.
THE BRAND
A premium Swiss supplement brand built for repeat use.
Vitap is a Swiss direct-to-consumer supplement brand focused on high-quality vitamins, minerals, fatty acids, amino acids and plant-based extracts.
The brand is positioned around quality, purity and transparency. With an average order value of approximately CHF 61 and a typical 45-day repurchase cycle, education and timely repeat purchasing are central to the customer journey.
THE CHALLENGE
- The relationship needed to continue well beyond the first order.
- Email had to support the journey from first subscription to product use and replenishment.
- Automated flows alone were not enough to activate the full customer list.
- Communication needed to balance short-term sales with long-term customer value.
- The channel had to become dependable as the wider store scaled.
THE GOAL
- Turn email into one of Vitap's primary and most predictable revenue channels.
- Cover the complete customer lifecycle with automated flows.
- Consistently monetize the existing subscriber and customer base.
- Increase repeat purchases with better-timed communication.
- Build retention infrastructure that could scale with the store.
WHAT WE BUILT
One lifecycle supported by flows and ongoing campaigns.
We organized retention around customer behaviour, purchase history and Vitap's natural supplement buying cycle. Product selling was combined with education around use cases, benefits and customer needs.
Welcome journeys
Abandonment recovery
Post-purchase education
Cross-sell and replenishment
Winback and loyalty
Segmented campaigns
THE EXECUTION
- Converted new subscribers. Built and optimized a welcome journey focused on the first purchase.
- Recovered high intent. Added browse, cart and checkout abandonment communication.
- Extended the relationship. Created post-purchase education and product-use communication.
- Timed the next order. Introduced cross-sell and replenishment around complementary products and the 45-day cycle.
- Reactivated customers. Added winback and loyalty communication for past and higher-value buyers.
- Built the campaign rhythm. Sent ongoing segmented campaigns and optimized performance inside Klaviyo.
THE RESULTS
Email became a major, balanced revenue channel in three months.
- Monthly store revenue grew from five figures to six figures in CHF.
- 42.45% of total store revenue was generated through email.
- Email became a major revenue channel within three months.
- 52% of email revenue came automatically through flows.
- 48% of email revenue came through campaigns.
Results reflect this client's specific store, offer, audience, and execution period. Individual outcomes vary.
WHY THIS WORKED
- The system matched Vitap's natural repeat-purchase cycle.
- Flows and campaigns covered different but complementary revenue moments.
- Outcome-led product categories created natural education and cross-sell opportunities.
- Offers, messaging and timing were improved using live Klaviyo performance.
